Project Name:

Energy Efficiency Brochure

Client:

Asset Skills

Agency:

Direct

Ben Stirling:

Graphic design / Illustration

Asset Skills were producing an inhouse brochure on energy efficiency for their consumer clients such as home owners, tennants and landlords. Their brief was to create a front cover and inside images for their designer to use when creating the brochure. With the energy efficiency market already saturated with predictable stock photography, an illustrated option was decided upon. This gave the brochure a unique “pick up” appeal while educating the consumer on choices to become more energy efficient. Inside images were treated to fit with the new brochure style, therefore retaining interest for the reader throughout the brochure experience.